LORENZ GMBH
FAMILY OFFICE
Investments

Focus on the essence.

We focus on three areas: operating companies, real estate, and public markets. That narrow scope is deliberate. It keeps our expertise close to every decision, and lets us move quickly when we see a clear fit.

Investment areas

A closer look.

Operating companies

Long-term equity stakes in operating businesses where we understand the market and can be helpful as a shareholder. Sectors include technology, software, hospitality, and trading infrastructure.

Real estate

Direct ownership of hospitality, residential and selected commercial properties. Held long-term and managed for cash flow durability.

Public markets

Research-driven, risk-conscious allocation across listed equities and other publicly traded instruments. No public disclosure of positions.

Track Record

Built in operations.

Device9 GmbH
Dec 2013 – Sep 2015
Acquirer
Flashtalking (New York)
Year
2015

Cookie-less identity, household and cross-device recognition.

  • Lorenz GmbH backed Device9 from inception as majority shareholder.
  • Cookie-less device recognition platform with global deployment.
  • Shortlisted for the I-COM Global Data Venture Challenge (2015).
  • Acquired by Flashtalking (New York) in September 2015; capabilities integrated into Flashtalking's ad management and analytics platform.
Adnologies GmbH
Dec 2006 – Jan 2015
Acquirer
Tradedoubler AB (Stockholm)
Year
2015

Ad-serving, DSP/DCO and programmatic infrastructure.

  • Lorenz GmbH co-founded Adnologies as majority shareholder; minority position after several ViewPoint financing rounds.
  • Leading German ad-serving, retargeting and programmatic platform.
  • Multi-million Euro growth round with ViewPoint Capital Partners in September 2011 funded international C-level appointments and European roll-out across the UK, France and the Netherlands.
  • Named one of the Top 5 Hottest Companies at the Global Festival of Media (2013).
  • Acquired by Tradedoubler AB (Stockholm) in January 2015.
Representative examples. We do not disclose deal sizes. In many cases, discretion is part of what made an outcome possible.
Holdings

Current portfolio.

Operating companies
Lorenz Hotels GmbH

Hospitality operator with three houses in Ostfriesland (Achterum and Grachtenhuus in Greetsiel; MF1 in Emden). A Lorenz GmbH operating holding.

Mathonyx GmbH

Quantitative trading technology. Institutional-grade execution infrastructure and the LISA automation platform. A Lorenz GmbH operating holding.

Real estate
Real estate portfolio

Direct ownership of hospitality, residential and selected commercial properties. Held long-term and managed for cash flow durability.

Public markets
Listed investments

Listed equities and other publicly traded instruments, allocated with our own research and a conservative approach to risk. We do not disclose positions.